The Health Care For America Now initiative formally kicked off at the National Press Club today, and it sounds like a group with its eyes on the prize.
A consortium of progressive groups, think tanks, trade unions and activists are set to launch a $40 million health care campaign to prepare the ground for the next president to sign expanded care early in 2009.
The work of Health Care For America Now was first made public late last week. But the group, with Elizabeth Edwards as a figurehead, offered expanded insight into the details of its campaign during a meeting on Monday. In addition to spending $40 million — $1.5 million of which will be put behind an initial ad buy (national TV, print, and online) — the group will be sending organizers to 52 cities, blasting out emails to 5 million households, airing spots on MSNBC and CNN and submitting op-eds to major papers (officials hinted at the New York Times piece to come).
In addition, the campaign is going to take advantage of Moveon.org’s massive data files to reach out to like-minded supporters and officials promised to work in Democratic and Republican districts alike.
Here's the group's first ad: