Huge Ratings For NBC And The Olympics

We've talked about China on this blog so you know where we stand on the issues there. But I love sports and I did actually watch some of the Olympics over the weekend. I haven't checked them out in many years, but I was interested in seeing Phelps swim this time around. Apparently---America was glued to their sets for this one.

NBC Universal's Olympics coverage is drawing huge audiences, helped by the extravagant opening ceremony and swimming star Michael Phelps, and setting the stage for what could be record TV ratings for the Games. NBC Universal said the first two days of the Beijing Olympics drew an average audience of 29.1 million, making it the most highly rated broadcast of the Summer Games held outside the United States since 1976.

In total, 114 million viewers tuned in for at least part of its broadcast in the first two days, about 20 million more than the 2004 games in Athens, NBC said, citing figures from Nielsen Media Research.

I was shocked it received these ratings. Watching Bush sit next to Putin while the invasion of Georgia was happening was pretty pathetic, even for him.

Thx Driftglass for the image.


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