David Axelrod, the mastermind behind US President Barack Obama's 2008 and 2012 election victories, is to advise Labour in the run up to next year's general election, the party announced.
He will work alongside shadow foreign secretary and election strategist Douglas Alexander until the vote, expected to take place in May 2015.
The party will also use Axelrod's consultancy firm AKVD as it looks to regain power from the Conservative-led coalition following election defeat in 2010.
"Mr Axelrod will become an integral part of Labour's team," said a Labour statement.
"He will also par...