Yes! This is what Democrats running for office nationwide should be doing. Republicans have given up on trying to use the Affordable Care Act as a wedge in 2014, but it's about time Democrats started talking about what good they've done instead of pretending they shot their grandmother when they voted for the Affordable Care Act.
The spot represents an effort to shift the debate over the law away from the land of GOP talking points where it has resided so long — in this and so many other Senate races — and back to one of the fundamental moral imperatives driving health reform, i.e., protecting the sick and vulnerable from insurance industry abuse. Republicans have long sought to dominate in the anecdote war — stressing hyper-exaggerated horror stories about canceled plans and lost coverage — while refusing to acknowledge the existence of the law’s many beneficiaries. And Dems have been perhaps not engaged on this front forcefully enough, because in places where control of the Senate will be decided, pointing to the folks gaining coverage might not be compelling to the persuadable voters Obamacare has alienated.
This ad is actually coming at a point where there are signs the anti-Obamacare fires are cooling somewhat. GOP advertising against the law has fallen off sharply, and is surprisingly low in Arkansas. The ad appears geared towards persuadable voters — particularly women — who, now that the Affordable Care Act is not quite the albatross it was a few months ago, might now be open to hearing the Democratic case for the law, straight from the candidate.