Republican National Committee Chairman Reince Priebus announced a $10 million outreach initiative Sunday to better convey the party’s message to voters, particularly minorities.
Priebus said the GOP’s “unprecedented” self-evaluation has shown that it has a “quality of context” problem with relating to voters, largely because of “parachuting” into communities months before an election rather than building grass-roots support.
"Quality of context" sounds pretty vague...I suppose it could include being racist asshats.
Heather reported just recently that Rachel Maddow said that this new "outreach" program was going to be "easier said than done":
One former RNC field staffer, who is Hispanic, described a culture of cynicism among his predominantly white colleagues when it came to minority outreach. He said that in his office, whenever they were notified of a new Republican outreach effort, they would pass around a Beanie Baby — which they had dubbed the "pander bear" — and make fun of the "tokenism."