The RNC apparently believes viewers of The Daily Show are idiots if they think this new ad campaign of theirs is going to make any headway with them.
I hate to break it to the RNC, but it looks like they're throwing their money down the toilet with this new ad campaign of theirs. I've got news for them. Viewers of The Daily Show are not idiots.
I'm fairly sure most of them are already painfully aware that the insurance companies that are part of these exchanges are part of the "private sector" and that we did not get either a public option or single payer as part of the Affordable Care Act. Maybe if we had, we wouldn't be hearing the latest round of faux outrage and wailing from the pundits in the media over the "sticker shock" some people that had crappy inadequate insurance coverage are now experiencing.
The Republican National Committee is continuing its attack on Obamacare, this time with an ad aimed at one of the law's premier audiences, young people.
The RNC says that they'll run a commercial Tuesday night on Jon Stewart's "The Daily Show" on Comedy Central, a program that's popular with younger viewers. The spot, which the party committee says will air only in the Washington, D.C. television market, is one of four the RNC has produced.
All four ads are themselves ripped from popular culture, featuring two characters, "The Private Sector" and "ObamaCare." The ads are inspired by the Apple commercials that featured actor Justin Long introducing himself as "I'm a Mac," in contrast to his bumbling friend, "I'm a PC." Those spots stopped airing in 2010.
"Down for maintenance?" "The Private Sector" says incredulously. "I don't understand. I work all the time. 24/7. Customers depend on it."
"Hey look, before you know it, we'll be just like the DMV," "ObamaCare" replies.
The partial government shutdown over funding of Obamacare and especially the disastrous rollout of the health care law's online insurance exchanges have emboldened Republicans. They continue to hammer the law, formally known as the Affordable Care Act, which is shaping up to likely be one of the key issues of the 2014 midterm elections.
"The disastrous rollout of healthcare.gov is just the latest evidence that the massive legislation was poorly conceived and terribly crafted," RNC Chairman Reince Priebus said in a statement announcing the ads.
"These videos help to convey the absurdity of ObamaCare and the administration's careless behavior."