Help - Guidelines and Formats
Guidelines
- Crooks and Liars accepts GIF, JPEG, Rich Media and ads from third party services.
- Ads can be either served directly, or through Javascript invocation.
- If your ad contains any sound then it must be user initiated through a clicking action. Mouse-over and roll-over sounds are not allowed.
- All Flash ads must be able to run in Flash Player 7+ and have a frame rate not greater than 24 frames per second.
- If your ad promotes a campaign, public policy or advocacy issue then it must include a "Paid for by ____" label on the ad at all times.
- To make a Flash Ad clickable on Crooks and Liars you must include the following Actionscript code in your ad (Actionscript 2 only accepted):
on (release, releaseOutside) {
getURL(_root.clickTag, "_blank");
} - If your ad contains any animation the total time of all animations can not exceed 30 seconds.
Available Formats:
| Product | Size | Placement | Maximum Size - None Rich Media | Maximum Size - Rich Media |
|---|---|---|---|---|
| Big Box | 300x250 |
|
20k | 30k |
| Half Page | 300x600 | Sidebars | 30k | 40k |
| Leaderboard | 728x90 | Top of all pages | 20k | 30k |
| Skyscraper | 160x600 | Sidebars | 20k | 30k |
| Site Skin | Contact for details | |||