Just one day after the McCain campaign proclaimed its man the "Original Maverick," Barack Obama blasted that assertion both on the stump and in a new ad of his own. "You can't be a maverick when politically it's working for you," Obama said, "and not a maverick when it doesn't work for you." Which may explain why the McCain campaign has apparently tried to purge any traces of its "True Conservative" ad, a February 2008 spot designed to win over hard right GOP primary voters.

As it turns out, McCain's latest ads ("Broken" and "Praising McCain") tout the Arizona Senator as the populist "Original Maverick." But that resurrection of McCain's tattered maverick image is contradicted by the "True Conservative" TV spot he used during the Republican primaries. In February, McCain to be sure wasn't the maverick battling special interests in his own party:

Announcer: As a prisoner of war, John McCain was inspired by Ronald Reagan.

Mr. McCain: I enlisted as a foot soldier in the Reagan revolution.

Announcer: Guided by strong conservative principles, he'll cut wasteful spending and keep taxes low. A proud social conservative who will never waver. The leadership and experience to call for the surge strategy in Iraq that is working.

John McCain: The true conservative. Ready to be commander-in-chief on Day One.

As it turns out, McCain's claim to be a "true conservative" didn't just disappear once he sewed up the Republican nomination. For the most part, so did the ad itself.

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