The Boston Globe this weekend offered a fascinating analysis of why Mitt Romney lost the 2012 presidential election. But for all the impact of ground games, turnout models and campaign strategies, Mitt Romney lost not because he failed to define himself to the American people, but because he succeeded. At the end of the day, he was inevitably "reduced to caricature, as a calculating man of astounding wealth, a man unable to relate to average folks" because that is who Mitt Romney is. Voters sized him up as a hyper-ambitious, amoral opportunist more than willing to mislead them on almost any topic. As his number one son Tagg revealed to the Globe, Mitt Romney was a liar to the end, still pretending he never wanted to President in the first place.
Tagg, who now provides his father office space at the Solamere Capital private equity firm his parents' $10 million investment and priceless connections helped create, performed one final campaign task for Mitt. How disappointed could his father really be, Tagg suggested, if he never wanted to be President anyway?
"He wanted to be president less than anyone I've met in my life. He had no desire to...run," said Tagg, who worked with his mother, Ann, to persuade his father to seek the presidency. "If he could have found someone else to take his place . . . he would have been ecstatic to step aside. He is a very private person who loves his family deeply and wants to be with them, but he has deep faith in God and he loves his country, but he doesn't love the attention."
Unfortunately, a mountain of documentation exists which confirms voters' suspicions that Mitt Romney was preparing to run for President of the United States even before he took the oath of office as Governor of Massachusetts 10 years ago. Contrary to the Romney clan's tall tale that it took the intervention of Tagg and Mitt's wife Ann to convince her husband to run again in 2012, Mitt Romney never stopped running even after his bruising GOP primary defeat in 2008: As the New York Times detailed in August:
Not long after Mitt Romney dropped out of the presidential race in early 2008, a titan of New York finance, Julian H. Robertson, flew to Utah to deliver an eye-popping offer.
He asked Mr. Romney to become chief executive of his hedge fund, Tiger Management, for an annual salary of about $30 million, plus investment profits, according to two people told of the discussions...
But Mr. Romney was uninterested. His mind -- and his heart -- were elsewhere, still trained in the raw days after his political defeat not on Wall Street but on the White House and an urgent quest: to be understood by an electorate that had eluded him.
Romney's quest for redemption was well underway by the time Barack Obama took the oath of office in January 2009: