Glenn "Instapundit" Reynolds, who before calling the president a "racist hatemonger" used to get the occasional op-ed gig in the New York Times, now is relegated to right-wing rags like the Post.

Today, he explains why Mitt Romney lost the 2012 election.

Mitt Romney and the GOP lost, but it wasn’t for lack of money. They spent a lot; they just didn’t get enough bang for the buck.

Billionaire Sheldon Adelson alone donated $150 million. But Romney lost anyway, especially among unmarried women.

Which is why I think that rich people wanting to support the Republican Party might want to direct their money somewhere besides TV ads that copy, poorly, what Lee Atwater did decades ago.

My suggestion: Buy some women’s magazines. No, really. Or at least some women’s Web sites.

One of the groups with whom Romney did worst was female “low-information voters.” Those are women who don’t really follow politics, and vote based on a vague sense of who’s mean and who’s nice, who’s cool and who’s uncool.

You see, it wasn't that Republicans spent most of the year calling women sluts, calling rape a gift, offering strange theories about women's bodies, and putting the term "transvaginal ultrasound" in the national lexicon -- or that Romney himself said he wanted to defund Planned Parenthood.

No, it's just that lots of dumb broads who are too busy getting pedicures and facials to follow politics just have this silly idea that Republicans are "uncool" and "mean."

Since, by definition, they don’t pay much attention to political news, they get this sense from what they do read. And for many, that’s traditional women’s magazines — Redbook, Cosmopolitan, Glamour, the Ladies Home Journal, etc. — and the newer women’s sites like YourTango, The Frisky, Yahoo! Shine, and the like.

The thing is, those magazines and Web sites see themselves, pretty consciously, as a propaganda arm of the Democratic Party.

Uh, really? Take a look at the latest issue of Glamour. Why, it might as well be Mother Jones!

Anyway, I'm sure Putz's idea will be a big success. What should this new GOP women's magazine be called?

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Heather snagged Jeb! on Sunday's "Meet The Press," explaining why women and minorities are overwhelmingly rejecting the Republican Party.

JEB!: I'm concerned about it over the long haul for sure. Our demographics are changing and we have to change not necessarily our core beliefs, but how we -- the tone of our message and the message and the intensity of it, for sure.

Talk about wishful thinking.

While it's true all of the nativism, race baiting, and women-bashing isn't helping their cause, the reason women and minorities aren't voting Republican is because of policy, not just "tone" and "intensity."

So, the Republicans will have to give up the idea that the solution to our immigration dilemma starts with forcibly deporting 12 million people. They'll have to change their belief that the path to prosperity involves cutting taxes for rich people while slashing services for everyone else. They'll have to give up the radical belief that a zygote deserves the same constitutional protections as an adult. They'll have to stop insisting that the real problem with this country is that, as Paul Ryan put it, too many people (and we know which people, wink-wink) are snoozing on the government "hammock." And they'll have to stop their relentless assault on organizations committed to women's health.

It must be comforting to hear, but it's simply delusional to say Republicans just have a marketing problem.

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When she's not tweeting nonsense, Jedediah Bila is one of Fox News' favorite go-to "real feminists are Republicans" spokespersons. And while on "Fox & Friends" discussing why women are lazy, dependent dupes going to yet again vote for Democrats in November for the 142nd straight election, she did what she's paid to do.

BILA: Well I think historically, if you look back through all the elections throughout time, women have gone Democrat, they do lean Democrat. I think that's because in a large part the feminist movement has been telling women for a long time that Democrats are their alley [sic], ally, and somehow these big government policies have become their friend. They have sort of exchanged the values of self-sufficiency and autonomy in favor of government dependence. Instead of relying on men, now they're relying on government to be their big daddy or whatever you want to call it.

Yes, those devious feminists have tricked women into believing that the GOP is trying to destroy an organization committed to their health, wants them to submit to mandatory vaginal probing, seeks to criminalize abortion, even when the mother's life is threatened, thinks health insurance companies should be able to deny coverage of basic medications -- not to mention, is perfectly content to let women work for less pay.

So are women gullible or just stupid? Jedediah reports, you decide.