Read time: 2 minutes

Howard Schultz Has A Sad About Being Called A Billionaire

I mean, billionaires DO get a bad rap, nowadays.

Billionaire Howard Schultz, who is worth over one billion dollars, hence the reason the nomenclature "billionaire" is often applied to him, is trying, in his billionaire way to let people know he would prefer not to be known for his billions of dollars. The billionaire is even seeming to want the entire term eliminated, so that billionaires like him and other billionaires are no longer called billionaires.

The former CEO of Starbucks made this statement last week during an on-stage Q&A with CNBC host Andrew Ross Sorkin at a Barnes & Noble in New York, where he laid out his philosophy on wealth and the 'American Dream'.

In an interview with Sorkin, who I can only assume is NOT a billionaire, another person who is also probably not a billionaire (author Anand Giridharadas) sent in a question to ask Howard Schultz, the billionaire. "Do you agree that billionaires have too much power in American public life?"

The billionaire opined, "The moniker, 'billionaire,' has become the catch-phrase. I would rephrase that, and say that people of means have been able to blah blah blah and people of wealth bling bleep bloop blah blah blah."

Well, out of respect for the billionaire's desire to completely misrepresent himself via this pathetic and transparent attempt at rebranding, the C&L staff and I have come up with some other suggestions he might use. Of course, Twitter had their own suggestions, too...

Crooks & Liars Staff Suggestions:

Baby Got Billions
Millionaires Thousand-fold

Some of our favorite Twitter Suggestions:

Well, at least his polling sucks. And he is creating unity...

This is part of our continuing coverage of the 2020 elections.

View more

More C&L Coverage


We welcome relevant, respectful comments. Any comments that are sexist or in any other way deemed hateful by our staff will be deleted and constitute grounds for a ban from posting on the site. Please refer to our Terms of Service (revised 3/17/2016) for information on our posting policy.