GOP pollster Frank Luntz has been advising conservative Republicans for years on how to exploit language to smear Dems and win elections. It was Luntz, for example, who teamed up with Newt Gingrich to shape the Contract with America in 1994.

And now, Luntz has taken to the pages of the Huffington Post to offer the left some advice: don’t act like his Republican clients.

I am not in the habit of offering partisan linguistic advice to Democrats. But in the genuine spirit of bipartisanship - seriously - I thought this is the perfect time to convey a simple point to the still-euphoric faces of Democrat activists: Don’t twist the knife. […]

Democracy is at its best when its practioners use language to unite and explain rather than divide and attack…. We need an intelligent debate, not a sound-bite contest.

Given Luntz's record, this just doesn't make any sense.