It’s been a while since we last heard from the American Family Association and its endless efforts to boycott companies that bother the group. As long-time readers may recall, every once in a while, Wildmon and the AFA will draw headlines for attacking a group or company for being insufficiently “pro-family,” though most of their complaints come across more as bizarre rants from extremists than anything else.

The targets from recent years include, but are by no means limited to, Wal-Mart (for promoting “Brokeback Mountain” DVDs), Target (for not having Salvation Army bell-ringers during the Christmas season), Ford Motor Company (for purchasing ads in gay-oriented publications), and the movie “Shark Tale” (which the AFA believed was intended to “brainwash children” into accepting gay rights). Last year, the AFA was particularly bold when it tried to block U.S. troops’ access to adult materials.

This week, the AFA decided McDonald’s is the new national scourge.

The “problem,” if you want to call it that, is the company’s vice president of communications, Richard Ellis, who has joined the board of directors for the National Gay & Lesbian Chamber of Commerce. In an “action alert” sent to supporters yesterday, the AFA’s Wildmon expressed his outrage.

According to McDonald’s CEO Jim Skinner, McDonald’s will aggressively promote the homosexual agenda. In remarks on McDonald’s Web site concerning the company becoming a member of the National Gay & Lesbian Chamber of Commerce (NGLCC), Skinner wrote: “Being a socially responsible organization is a fundamental part of who we are. We have an obligation to use our size and resources to make a difference in the world … and we do.”

Regardless, I hope McDonald’s has the good sense to ignore the AFA’s complaints.