Nielsen Backs Off Reporting Data On Cord Cutters Because The Cable Industry Prefers Fantasyland
After fielding complaints from NAB, Nielsen is withholding broadband-only household data from the firm's local TV ratings service "for the time being."
Via Techdirt:
For many years we've discussed how the cable industry is in stark denial about cord cutting, insisting at different points that the cord cutter was a mythological beast akin to yeti or unicorn, despite very obvious stats showing they're a small but growing and very important statistical reality. When the industry wasn't busy insisting that cord cutters didn't exist, they were busy trying to argue that they were an irrelevant niche market of uneducated, middle-aged dolts (not that there's anything wrong with that) living in mom's basement, even though the data shows that cord cutters tend to ...