CHRIS WALLACE: "I was not that familiar with this phenomenon," host Chris Wallace said. "It's even got a name: hash tag activism. Do you think that this is significant and helpful and can make progress, or do you think it's really about helping the people who tweet the hashtag feel better about themselves?"

GEORGE WILL: It's an exercise in self esteem," Will said. "I do not know how adults stand there, facing a camera, and say 'Bring back our girls.' Are these barbarians in the wilds of Nigeria supposed to check their Twitter accounts and say, 'Uh-oh, Michelle Obama is very cross with us, we better change our behavior?'"

BRIT HUME: "It's trending! It's trending on Twitter!"

GEORGE WILL: Power is the ability to achieve intended effects. This is not intended to have any effect on the real world."

Will then went on to tie this campaign to environmentalism before the Associated Press' Julie Pace could explain how social media works for them.

Mostly Will's and Hume's reactions can be attributable to this tweet by the First Lady:

Our prayers are with the missing Nigerian girls and their families. It's time to #BringBackOurGirls. -mo pic.twitter.com/glDKDotJRt

— The First Lady (@FLOTUS) May 7, 2014

I have no idea what they'd think of this one by a certain Pontiff that Fox News also seems to have issues with.

Let us all join in prayer for the immediate release of the schoolgirls kidnapped in Nigeria. #BringBackOurGirls

— Pope Francis (@Pontifex) May 10, 2014