Here's your public relations fail of the day, "International House of Burgers" eat your heart out.

The US Border Patrol has released a statement saying they are very "uncomfortable" with the media using the term "cages" as the locations in which they are holding children. And they acknowledge that yeah, the term is accurate.

They also released a video...showing cages.

The idea that they’re uncomfortable with a term they acknowledge as true is mind-blowing. We've definitely entered "1984" territory here.

Okay it's cages, but don't call it a cage, because we're uncomfortable with that TERM.

Maybe when the entire Trump administration is in a cage they'll know what "uncomfortable" really is.

Gayle King says on the air she doesn't see the distinction. Neither do we.

Democratic members of Congress are calling this out. Both Sides Don't.