I'm not sure I understand this ad but it certainly gets your attention. Ultimately, its success rests with whether it convinces enough people in South Carolina to vote for his Democratic opponent, Jaime Harrison or not. With a $1mil ad buy, they're airing it in Columbia, Myrtle Beach, and Charleston.

Source: Raw Story

The Lincoln Project took aim at Sen. Lindsey Graham (R-SC) in a new ad comparing him to a parasite.

The ad uses graphic imagery of infestation and decay to castigate the South Carolina Republican for setting aside his grave misgivings about the president to serve his political needs — at the risk of his own Senate seat.

“Some animals are parasitic,” the ad says, showing close-up images of parasitic infections. “They drink the lifeblood of their host, infect whatever they touch and spread like a virus. They’re often right under our noses, camouflaged, convincing their hosts they’re not harmful at all.”

One of the group's cofounders, Reed Galen, explained their ad this way:

“Our target audience is people who have known Lindsey for a long, long time, who have seen with great alarm … his total transition from someone who considered himself the best friend of Sen. John McCain—who extolled John McCain, who held himself as the paragon of independence and the maverick nature of the party that McCain had—to someone who could not be a bigger sycophant to Donald Trump, and all the lack of principle that comes along with that.”

And their tweet. I especially liked their disclaimer.

South Carolinians have voted for Lindsey before, but this is the first time they truly know who he is.

DISCLAIMER: This video contains imagery not suitable for all viewers. pic.twitter.com/G2WzxmxCDJ

— The Lincoln Project (@ProjectLincoln) September 9, 2020