President Biden's dangerous alter ego 'Dark Brandon' is adopting his usual aggressive stance, this time on the Fox News homepage as well as on billboards in Milwaukee near the site of the first Republican debate tonight.

Source: People

"Dark Brandon," President Joe Biden's satirical alter-ego, is making a bold appearance on the day of the first 2024 Republican debate — not only on billboards in Milwaukee, where eight GOP candidates are set to take the stage on Wednesday evening, but in digital ads plastering the homepage of FoxNews.com.

From midnight on Wednesday until 11:59 p.m., the internet meme-turned-campaign tool is taking over Fox News' website with pro-choice ads touting Biden's mission to defend abortion rights, one year after the Supreme Court overturned Roe v. Wade.

For Biden's 2024 reelection team, the unexpected ad campaign — not only reclaiming an antagonistic character, but doing so on a conservative news site — was a no-brainer.

Rob Flaherty, deputy campaign manager for Biden's 2024 campaign and former director of digital strategy in Biden's White House, tells PEOPLE that Fox News' website is prime real estate for a campaign ad since the network is hosting Wednesday's debate. And, perhaps more importantly, "it's a surprising place for the president to show up."