The Washington Times and Breitbart.com warned that the word had a ties to Marxism.

"The Obama campaign apparently didn’t look backwards into history when selecting its new campaign slogan — or maybe they did," Fox Business host Lou Dobbs said at the time. “That’s because ‘Forward’ has a very long history with Marxists and socialists and communists.”

"Forward" is also the motto of Wisconsin, where Republican vice presidential candidate Paul Ryan serves as a congressman.

(h/t: Think Progress, Shark Tank)