half-jokingly explained to Comedy Central host Jon Stewart how Fox News was planning to profit from the fact that so many GOP contenders work at the network.

"We're thinking of a 13 week series like American Idol or Dancing with the Stars: The GOP Presidential Primary," Wallace said.

The next day, Wallace was serious when he made the same pitch to Don Imus.

"As I said on Stewart, because we own all of the people who are running for president, we're going to turn it into a 13-week series, like Dancing with the Stars or something," he said.

"The Republican primaries will be a production of Fox News," Wallace added.

The marketing of Republican presidential candidates is already underway at the network. In a new special, host Bret Baier will profile 12 top potential GOP candidates in 12 days. The network has landed interviews with 11 of the of the 12.

Sarah Palin, Newt Gingrich, Mike Huckabee and Rick Santorum are four Republican presidential contenders that work as contributors for Fox News.

At least one potential candidate, Sarah Palin, has little desire to talk to any outlet besides Fox News. "I will not talk to reporters who have an obvious bias or vendetta or are going to turn my words into something that they're not meant to be," Palin told Shepard Smith Tuesday.