“Exxon Hates Your Children” ad hits the airwaves: Hard hitting ad targeting subsidies to air in multiple markets this weekend.

Countering a multi-million dollar onslaught of advertising by the oil industry in defense of its subsidies, three progressive organizations re-launched ExxonHatesYourChildren.com today. The provocative campaign consists of a web site and a TV ad that will is crowd funded by supporters online.

Having now surpassed $12,500 in funds raised in mostly small donations from individuals around the country and 118,000 views on YouTube, the hard-hitting ad - called “Genius” by Grist.org - will begin hitting the airwaves in key markets this weekend.

The campaign targets $10 billion in fossil fuel subsidies provided annually by Congress. Not a single fossil fuel subsidy was eliminated in the deal that was ultimately struck in the fiscal cliff negotiations; in fact, tens of millions of dollars in subsidies to coal and oil companies were extended, on top of the billions in ongoing subsidies that continue.

Meanwhile, the American Petroleum Institute presented their latest “State of American Energy” report on Tuesday, which pushes for less regulation, more oil and gas production, and continuing subsidies.

“The American Petroleum Institute, Exxon’s mouthpiece, laid out a vision that spells disaster for the climate and our future,” said Steve Kretzmann, Executive Director of Oil Change International. “It’s time to stop subsidizing an industry that is hell-bent on using our tax money to destroy the planet for future generations.”

The ad will air in Washington, DC, New York City and Denver in the initial round starting Friday, January 11th. Denver was included by the campaign to ensure the ad is seen by some of the same viewers who were subjected in late 2012 to ads from the American Petroleum Institute defending the subsidies the “Exxon Hates Your Children” ad is targeting.

“The fact remains that Exxon and its counterparts in the fossil fuel industry are spending every day imperiling our futures just so they can make a profit,” said John Sellers, Executive Director of The Other 98%. “And what’s more, they’re making their profits on the backs of American taxpayers. It’s time for that to end.”

“The climate isn’t waiting for us to act. Every day we subsidize this dirty industry is a day we are moving in the wrong direction and giving our kids a scarier future,” said Drew Hudson, Executive Director of Environmental Action.

Details on the initial advertisement airings are as follows:

Denver - 6949, COMCAST, Denver DMA Interconnect

MSNBC

Friday, January 11th, 7p-8p The Rachel Maddow Show
Saturday, January 12th, 6a-8a UP With Chris Hayes

[Via priceofoil.org]
Washington, DC - 6030, COMCAST, Washington Interconnect

MSNBC

Friday, January 11th, 8p-9p The Rachel Maddow Show
Saturday, January 12th, 7a-9a UP with Chris Hayes
Sunday, January 13th, 7a-9a UP with Chris Hayes

New York City - 0201, VIAMEDIA, INC., Viamedia/NYC Roll-Up Zone, NY

MSNBC

Friday, January 11th, 9p-10p The Rachel Maddow Show
Saturday, January 12th, 8a-10a UP with Chris Hayes