A new attack ad from the Obama-Biden camp mocks Mitt Romney's planned re-packaging during the Republican National Convention in Tampa, as he desperately tries to morph into someone who at least registers on the likeability scale.

Good luck with that epic task, Team Romney.

From the video release:

This is the exclusive online trailer premiere of the Romney-Ryan campaign's GOP convention reinvention of Mitt Romney and Paul Ryan: "The Do-Over."

Romney advisers believe he's viewed as "stiff, aloof and distant" and that the GOP Convention will be "a chance for a fresh start". Their plan includes Mad Men "slick packaging" and a "theatrical," hollywood-style reinvention.

Opening this week in Tampa, Florida—Mitt Romney's convention reinvention: "Do-Over".

Make sure Romney's do-over stays on the cutting room floor: http://OFA.BO/CYghPw