B. Mitchel Reed, who was one of the most popular disc jockey's in Southern California. A transplanted New Yorker, whose reputation had been cemented at another Top-40 AM radio station, WMCA. Reed was a cornerstone and a bridge between the staid music business of the time and the bubbling under counter-culture in search of the alternative. And it was probably because of his pioneering spirit in the area of free-form radio that made such a dent in audiences growing up in the mid-late 1960's in California.

Here is one hour of B. Mitchel Reed on KFWB from July 15, 1967. We swore by him.