Free speech ain't free, and Glenn Beck is learning that lesson the hard way:

Three companies who had run ads during Glenn Beck's Fox News show have distanced themselves from Beck, including LexisNexis-owned Lawyers.com, Procter & Gamble and Progressive Insurance. We're told a P&G spot inadvertently aired during a weekend Beck broadcast, but that the company never had a regular buy for the show.

The group ColorofChange.org called on their members to pressure advertisers to pull ads from Beck's show after he called Pres. Obama a "racist" who "has a deep-seated hatred for white people."

A Fox News spokesperson told TVNewser that the advertisers simply moved their spots from Beck to other programs on the network, "so there has been no revenue lost."

Okay, so the advertisers took money from crazy Peter to pay crazy Paul, but this is a good first step. Perhaps with the right motivation and enough racist, crazy controversies, these, and other companies will pull their money from Fox News altogether.