After his retirement from tennis, Björn Borg founded a clothing company which has become among Europe's largest brands of leisurewear. They've recently begun expanding into the American market but are known also for their edgy and irreverent advertising. Earlier this decade, in response to Swedens's declining birthrate, they had an advertising campaign called "Fuck For The Future", which as expected, garnered international attention. Social mores being what they are, we're unlikely to see anything like that on this side of the Atlantic. Nor, regrettably, will the ad above make it onto your television as it has in Sweden. Ane Brun’s cover of Cyndi Lauper’s True Colors just climbed to #1 on iTunes’ Swedish hit list as a result.

With the controversy over the passage of Proposition 8 in California expect more savvy marketing such as this, yes, even in North America.