As new head of Bp's propaganda PR efforts, Bob Dudley responds to a Bp parody video released last month on YouTube, and now viewed over 8,000,000. Listen if you can to the pangs of regret in Dudley's voice, the plaintive welling of emotion, and not shed a tear for Bp.

Or as PBS NewsHour put it:

As part of an hour-long live online interview with the NewsHour's Ray Suarez, BP executive Bob Dudley responds to questions from the public, including a video parodying the BP response effort.