Daily Kos nails it:

Why reinvent the wheel when you can come across as so much more genuine and sincere and committed to public service by using someone else's words. Particularly when you're trying to recruit students to come be interns for you.

via Boston.com:

WASHINGTON – A Democratic group has unearthed a bit of inspirational autobiography on Senator Scott Brown’s official website that was lifted verbatim from Elizabeth Dole’s site, language that originated in a campaign speech.

In a message to students, the Massachusetts senator uses the exact words as remarks delivered by the former North Carolina senator at her campaign kickoff in 2002.

Brown’s staff acknowledged yesterday the words originally were Dole’s and said their presence in Brown’s message was the result of a technical error.

“I was raised to believe that there are no limits to individual achievement and no excuses to justify indifference,” said the message from Brown, which was removed later yesterday. “From an early age, I was taught that success is measured not in material accumulations, but in service to others. I was encouraged to join causes larger than myself, to pursue positive change through a sense of mission, and to stand up for what I believe.”

Aside from the omission of an opening line -- “I am Mary and John Hanford’s daughter” -- in Dole’s speech, the Bay State Republican’s language is the same throughout.