Willie Nelson covers a Coldplay song for the Chipotle restaurant chain. In the creative video, there is a strong critique of big agribusiness and the effects the big companies have on farmers and the food that is produced in the United States. It's part of their Food With Integrity campaign:
It means serving the very best sustainably raised food possible with an eye to great taste, great nutrition and great value.
It means that we support and sustain family farmers who respect the land and the animals in their care.
It means that whenever possible we use meat from animals raised without the use of antibiotics or added hormones.
And it means that we source organic and local produce when practical. And that we use dairy from cows raised without the use of synthetic hormones.
Food With Integrity is a journey that started more than a decade ago and one that will never end.
Chipotle may not have a spotless record when it comes to workers rights and providing healthy foods, it seems the company does a better job than most and is moving in the right direction in recent years, particularly after its association with McDonald's ended.