Yep, that's what Bush is going to tell us when he adopts the McCain doctrine and sends more troops into Iraq. It seems to me like the troops are the only ones being asked to make the ultimate sacrifice. John Edwards talks about sacrifice in a different context.

Matthews: President Bush in his last press conference last week said that his idea was for America to go shopping. He literally said that. What do you make of that? As a way to engage the public in our national cause.

Edwards: What planet is he living on? I have absolutely no idea. This is the man who is in charge of this war in Iraq.---And we need the next president of the United States needs to tap into it and say, not in an ideological way, not in a partisan way, but say: These are the great things that we can do as Americans, but you can‘t sit home and complain that somebody else is not doing their job. If you actually want America to be great, you‘re going to have to step out and take some responsibility yourself and do something.

...full transcript here.

Digby:

If I didn't know better, I'd have to think that Bush is trying to tank John McCain's campaign before it even gets started. First he adopts the wildly unpopular McCain Doctrine of escalation and now he's going to use McCain's favorite empty stump line to try to sell it.---Its central theme will be sacrifice....read on