From the New York Times:

It was a media cage fight, televised every weeknight at 8 p.m. But the match was halted when the blood started to spray executives in the high-priced seats.

For years Keith Olbermann of MSNBC had savaged his prime-time nemesis Bill O’Reilly of the Fox News Channel and accused Fox of journalistic malpractice almost nightly. Mr. O’Reilly in turn criticized Mr. Olbermann’s bosses and led an exceptional campaign against General Electric, the parent company of MSNBC.

It was perhaps the fiercest media feud of the decade and by this year, their bosses had had enough. But it took a fellow television personality with a neutral perspective to bring it to an end.

Come to think of it, Keith did announce he was dropping his signature "BillO" voice -- but it's not clear that he's going to play ball:

Mr. Olbermann, who is on vacation, said by e-mail message, “I am party to no deal,” adding that he would not have been included in any conversations between G.E. and the News Corporation. Fox News said it would not comment. Read on...

Here's the conundrum for Keith Olbermann -- Does he obey the corporate bigwigs and ignore O'Reilly, or does he continue to expose and publicly humiliate a lunatic, right wing bully who picks on kidnapped and sick children, and played a very public role in the murder of Dr. George Tiller? Keith...what say you?