When The Going Gets Tough, Just Get More PR


The U.S. Department of Defense is creating a Public Affairs "rapid response team" to respond to what it sees as unfair or inaccurate coverage.

Many of the additional staff at the Pentagon Public Affairs Office will be dedicated to booking television news appearances for DOD officials and their representatives, and to trying to convince reporters and newspapers to cover the stories that the Pentagon wants to see more of.

Others will be dedicated to monitoring the Internet, creating podcasts and responding to reports on blogs, negative stories and terrorist propaganda.

The Pentagon press office in the last few weeks has also inaugurated a new blog on its Web site defenselink.mil to respond immediately to news reports it objects to. Read on...

Anybody else see SEVERAL red flags on this one?


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