The IU researchers found that O'Reilly called a person or a group a derogatory name once every 6.8 seconds, on average, or nearly nine times every minute during the editorials that open his program each night.
"It's obvious he's very big into calling people names, and he's very big into glittering generalities," said Mike Conway, assistant professor in the IU School of Journalism. "He's not very subtle. He's going to call people names, or he's going to paint something in a positive way, often without any real evidence to support that viewpoint."[..]
Using analysis techniques first developed in the 1930s by the Institute for Propaganda Analysis, Conway, Grabe and Grieves found that O'Reilly employed six of the seven propaganda devices nearly 13 times each minute in his editorials. His editorials also are presented on his Web site and in his newspaper columns.
The scariest notion? That according to the 2005 Annenberg Public Policy Center survey, 40 percent of respondents considered O'Reilly to be a journalist.
Bill O'Reilly took up for Rep. Louie Gohmert during his Talking Points Memo and accused Attorney General Eric Holder of "using his skin color as a shield" after he finally got tired of Gohmert's badgering over their Fast & Furious witch hunt.