The culture wars are ramping up hard as Republicans begin to realize the only hope they have of uniting for November is to stoke the hate fires and invite everyone to gather round. This week's target is the JC Penney Company, for daring to hire Ellen DeGeneres as their spokesman. This has Don Wildmon's American Family Association in an uproar.

Via The Wrap:

One Million Moms is asking people to call JC Penney to complain.

With this campaign, One Million Moms, which claims to be "the most powerful tool you have to stand against the immorality, violence, vulgarity and profanity the entertainment media is throwing at your children," is going after one of the country's most well-liked television hosts.

The moms want JC Penney "to replace Ellen DeGeneres as their new spokesperson immediately and remain neutral in the culture war."

Fat chance, says the Gay and Lesbian Alliance Against Discrimination.

"A vast majority of Americans today support Ellen as well as their LGBT friends and family members,” Herndon Graddick, a GLAAD spokesman said in a written statement. “Selecting an out performer who has inspired and entertained millions, is not only a smart business practice, but a reflection of how LGBT Americans today are an integral and valued part of the fabric of our culture.”

DeGeneres' daytime talk show has more viewers than the American Family Association has moms. Between Jan. 16 and Jan. 22, "Ellen" averaged 3.38 million viewers. That's 2.38 million more people than the AFA has moms.

Wildmon, who stepped down from his daily duties with the AFA due to health reasons last year, has endorsed Newt Gingrich. And the war rages on.