SeaWorld has been blitzing the airwaves claiming that the killer whales in the company's care live just as long as orcas in the wild. Well, a lie gussied up with mischaracterized science and statistics is still a lie.
It's always a dead giveaway when one side decides to emphasize character assassination of the opposing side. SeaWorld's example is a vivid one.
Memo to SeaWorld: Having Sean Hannity champion your cause does not exactly advance your argument that you deeply care about the animals in your keep. Rather the opposite.