Greg Sergeant of TPM has the scoop:

Here's a first look at the first ad being run against John McCain by Progressive Media U.S.A., the new pro-Dem third-party group headed by David Brock that's planning to raise $40 million to bloody up the GOP nominee in advance of this fall's election...

The ad, called "Out of Touch," will be running on cable beginning tomorrow and can be seen in D.C. on CNN and MSNBC -- which is to say, it's a small buy aimed at an insider audience of potential future donors, political operatives, and the like.

Brilliant. Finally the sights are being set on the right opponent.