The key issue here is that more and more, media analysts are having a greater impact on the television media network coverage of military issues. They have now become the go to guys not only for breaking stories, but they influence the views on issues. They also have a huge amount of influence on what stories the network decides to cover proactively with regard to the military. . . .
1.) I recommend we develop a core group from within our media analyst list of those that we can count on to carry our water. They become part of a "hot list" of those that we immediately make calls to or put on an email distro list before we contact or respond to media on hot issues...read on
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Sickening, just sickening. Psy-ops, baby!
And I think we caught Lawrence Di Rita (the former Pentagon spokesman under Secretary Don Rumsfeld) lying on CNN with these new documents. Di Rita denies ginning up the militaryTV analyists to Kurtz:
KURTZ: Larry Di Rita, were you, the Pentagon, Don Rumsfeld, trying to get a positive message out through these TV analysts, these retired military men, who appeared to the viewer at home to be Independent?
LAWRENCE DI RITA, FMR. PENTAGON SPOKESMAN: Positive, no. I think our objective was a balance, a richer set of understandings. There was a general sense, and I think the public often -- it showed up in polls -- that they weren't getting the breadth of the story.
This is a thoughtful note. . . I think it makes a lot of sense to do as you suggest and I guess I thought we were already doing a lot of this in terms of quick contact, etc. . . We ought to be doing this, though, and we should not make the list too small .
I wonder how Kurtz would feel knowing he was lied to on air by Di Rita?I'll investigate further as the day goes on...