Health Care for America Now announced Friday that it plans a news conference and a rally next week to counter the insurance industry's Campaign for an American Solution, which launches in Columbus, Ohio, on Tuesday with a roundtable discussion among uninsured locals.
"They're pretending that the health industry represents the American public, and we need to make it really clear to them and the public that all they represent are their own profits," said Richard Kirsch, national campaign manager for.
On Tuesday, the group plans to rally about 300 supporters outside the Columbus YWCA, where America's Health Insurance Plans will hold its roundtable.
The $40 million it plans to spend by year's end will put 100 organizers in 45 states to hold town hall meetings, go door to door, staff phone banks and take action outside insurance offices. Already, the group has aired television spots in an extensive adverting campaign.