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Wisconsin Gov. Scott Walker (R) released a new ad this week in an effort to soften his image leading into the upcoming fight to recall him. Opponents have nearly gathered the required number of signatures necessary to launch the recall election.

The ad shows Walker and his family distributing food at a soup kitchen before cutting to a shot of the family in their living room. Walker himself says almost nothing in the ad and it's his wife, Tonette, who does the narration. The shot from the Walker living room shows the couple sitting on the couch while their two sons stand awkwardly in the background. More importantly, the commercial ignores the irony that the policies Walker is pursuing as governor almost guarantee that more people will need the services of soup kitchens like the one he appears in during the ad. Walker's attempt to show that he cares about people enough to personally feed them is belied by the fact that he's killing jobs and taking away the rights of working families.