Dear Republicans: It's Not Your 'Messaging'. It's You.

Psst, Bobby? You can't stop 'being' the stupid party. You can only stop acting stupid! Once, when I was embroiled in some relationship drama, I said to one of my male friends, "Why doesn't he just tell me if he doesn't want to be with me?" My

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Psst, Bobby? You can't stop 'being' the stupid party. You can only stop acting stupid!

Once, when I was embroiled in some relationship drama, I said to one of my male friends, "Why doesn't he just tell me if he doesn't want to be with me?" My friend paused and finally said, "Look, he's telling you in every way he can without actually using the words."

I never forgot that. Rejection is so painful, people tie themselves in knots just to avoid the soul-crushing reality. And it sounds like the Republicans are still in that stage where they just can't acknowledge the truth: It's not the way you look or that extra ten pounds. It's you. The voters just aren't into you!

But instead of real change, you just know they're going for the new hairdo. Jamelle Bouie writes in the American Prospect:

Mitt Romney didn’t just lose to Obama in the 2012 presidential election: He underperformed. The consensus projection from political scientists and election forecasters was that it would be a close election, with a slight advantage for President Obama. Romney wouldn’t win, but he would come close to breaking 50 percent. This, it turns out, was too optimistic for the former Massachusetts governor, who lost by 4 million votes. In the end, he finished with 47.1 percent of the vote, a small improvement over John McCain’s performance in 2008.

Fundamentals can explain Obama’s win, but they don’t account for Romney’s surprisingly small share of the vote—and they certainly don’t explain the GOP’s poor performance in Senate elections, where mainstream and Tea Party Republicans lost to their Democratic counterparts. Twenty-twelve began as the year Republicans would win a majority in the Senate, and ended as the year Democrats expanded their advantage.

Exit polls provide a few clues about why voters rejected the Republican Party at all levels. Thirty-eight percent of voters said unemployment was the biggest issue facing people like themselves, and of them, 54 percent voted for President Obama. Fifty-five percent of voters said the U.S. economic system favors the wealthy (71 percent of them voted for Obama), and 53 percent said Mitt Romney’s policies “generally favor the wealthy” (87 percent voted for Obama).

If you weren’t well-off—if you were struggling—you didn’t vote for Romney; the GOP had nothing to offer you. Romney might disparage politicians who give “gifts” to the public, but the fact of the matter is that voters support leaders who provide—or can promise—tangible benefits. At most, Republicans promised greater “growth” from cutting taxes, slashing spending, and reducing regulations.

Americans didn’t bite, because those policies don’t work (they remember the previous administration) and because they don’t trust Republicans to govern (they remember the previous administration). The GOP brand is still reeling from the disastrous presidency of George W. Bush. To wit, 53 percent of voters last year said Bush was responsible for our current economic problems, compared with 38 percent for Obama. It’s no wonder voters gave Obama a second term—it takes more than four years to clean up a mess of that magnitude.

Any attempt to fix the problems of the Republican Party—to build a conservatism attuned to the needs of ordinary people—needs to start with an examination of the Bush years. So far, however, Republicans seem uninterested in self-reflection. The most prominent voices in the party—Louisiana governor Bobby Jindal, Florida senator Marco Rubio, Wisconsin representative Paul Ryan, Texas senator Ted Cruz—insist on purity as the way back to power. If Bush failed, it’s because he spent too much. Unmentioned is everything else—the belligerence, the wars, the general incompetence.

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