Entertainment reporter Sam Rubin for KTLA in Los Angeles got taken to the woodshed by actor Samuel L. Jackson when he confused Jackson with another successful black actor, Laurence Fishburne. Awkwardness, then hilarity ensued.
Rubin: Did you get a lot of reaction to that Super Bowl commercial?
Jackson: What Super Bowl commercial?
R: Oh, you know what? My mistake.
J: You know what? You're as crazy as the people on Twitter. I'M NOT LAURENCE FISHBURNE.
R: That was my fault. I know that. My mistake.
J: WE DON'T ALL LOOK ALIKE. We may all be black and famous, but we don't all look alike.
R: I am guilty.
J: You're the entertainment reporter for this station? And you don't know the difference between me and Laurence Fishburne?!? That must be a very short line for your job.
R: It probably wouldn't be very hard to get another person to sit right here. Let's talk about Robocop.
J: Oh hell no. Really? REALLY? I'm the other guy. ... There's more than one black guy doing commercials. I'm the 'what's in your wallet' black guy, he's the 'car' black guy. Morgan Freeman is the other credit card black guy.