When sports fans tune into the NBA Finals tonight to see if the Spurs can take the Heat, they will get a look into another fierce standoff.
A California tribe has paid for the anti-Redskins advertisement “Proud to Be” to run in seven major cities during halftime. The airing marks the first time the ad, which initially appeared online in time for the Super Bowl, has run before such a wide-reaching television audience.
The Yocha Dehe Wintun Nation based about an hour northeast of San Francisco would not say how much it spent for the coveted advertising slot, only that it was a “significant investment” that was deemed necessary to further an important discussion on racism.
“It’s just a time to get people thinking about putting an end to outward hatred and using sports as a tool to focus on racism,” Chairman Marshall McKay says in a video explaining the tribe’s involvement in the name controversy.