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GOP Launches Second Rebranding in a Year

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With the departure of Arlen Specter and its party identification flat-lining at 20%, the GOP is launching a national rebranding effort. As part of its National Council for a New America, the Party of No will host public forums around the country for its rag-tag band of tea-bagging faithful and anyone who else wants to attend. As it turns out, this is the Republicans' second attempt at reinvention in 12 months.

A year ago, former Virginia Rep. Tom Davis warned that "the Republican brand is in the trash can," adding, "if we were dog food, they would take us off the shelf." In response, House Minority Leader John Boehner (R-OH) led a marketing facelift which produced the memorable mantra, "The Change You Deserve." Sadly, that overhaul was soon aborted when Boehner's prescription turned out to be the slogan for the anti-depressant drug, Effexor.

Now with the beaten and battered Republican Party rapidly contracting into a southern, white rump, Boehner is back to take another crack at it. Spurred by Minority Whip Eric Cantor, a panel of the party's leading lights led by John McCain and Jeb Bush will convene this weekend in northern Virginia to perform the political equivalent of CPR. As CNN noted, the group will also include governors Jindal, Barbour and Romney, though not RNC chairman Michael Steele.

It will report to GOP congressional leaders, and among those signing the announcement that will be made public Thursday are:

*House GOP Leader John Boehner

*House GOP Whip Eric Cantor

*House GOP Conference Chairman Mike Pence

*Senate GOP Leader Mitch McConnell

*The No. 2 Senate Republican, Jon Kyl

*And the Senate GOP Conference Chairman, Lamar Alexander

"However, this is not a Republican-only forum," reads the letter announcing the new effort, a copy of which was obtained by CNN from Republican sources involved in the effort. "While we will be guided by our principles of freedom and security, we will seek to include more than just our ideas.

The announcement letter also notes that the Republican effort at reanimation will "include a wide open policy debate that every American can feel free to participate in." So be sure to contribute your ideas for the GOP's extremist makeover.

(As an aside, here are the results of the 2006 "What Does GOP Stand For?" contest.)

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112 Comments
FilthyHarry's picture

Grump Old Pricks

OK, what does GOP stand for before?


"Government by organized money is just as dangerous as Government by organized mob"
-= Franklin Delano Roosevelt =-

Liberal AND Proud's picture

Gawwd Awwwful Policies

Greatly Outta Place

Get Outta Politics


Vote GOP and move forward to the 18th Century.

Ampersat's picture

This is why I should read the posts before I duplicate them, d'oh!

Mr. Green Jeans's picture
And

Gezzer Ole Perps;

Genitals On Parade

Gassbags On Pot

Greedy Old Perverts


"Let's talk dirty to the animals"

Mar Del Zur's picture

The fact that they think they simply have a perception problem only proves how clueless they are. They talk bout the Republican "brand", like it's just a marketing problem. When you talk about yourself as a product that just needs to be sold with a slicker advertising campaign, you're basically admitting you're full of shit and have no ideas about how to help the country. You're a snake oil salesman, trying to figure out how you can pull one over on people again. I just hope this cluelessness lasts for several generations...

It's nuts! They think another label will come to the rescue. It must have worked in the past. They will always fool some of the sheeple.

read all about the achitects of torture at abc then leave a comment:
http://abcnews.go.com/Blotter/story?id=747121...

Jim Mitchell
Bruce Jessen

Put in a good word for journalism while you're there...


"Government by organized money is just as dangerous as Government by organized mob"
-= Franklin Delano Roosevelt =-

Shadowgm's picture

... some air fresheners just hide odors, covering them up with heavy perfumes.

The Republicans can't smell the stink of their own rotting flesh, can't understand why their limbs are turning gangrenous and falling off.

They're new and improved!

Except when your baseline is corruption and racism, improved corruption and better racism ain't gonna sell much of anything, except to the nut fringe.

Karen503's picture

...the GOP's awareness that their "base" these days spends a lot of time in front of the boob tube.

Here's an ad for one of their "brands": Hey! Republicans! Our new GOPWow product line is here! It cleans up spilled tea and you can use it to clean your gun! Save one for wiping down your Big Wheels truck after washing all the off-road mud off it in the car wash. And save another for wiping off anything a suspected liberal touches.

KWillow's picture

start calling themselves The Real Democrats! And insisting the current Democratic Party stole the name from them. It might work.

Juan Liberale's picture

The GOP has just one idea and that is that corporations are more important than people. Everything they say and do is to that end.

I call that the "all for me and screw the rest - they'll just screw you anyway" idea. I think that's the core principle, which of coarse is also the core principle of the corporation.


"Government by organized money is just as dangerous as Government by organized mob"
-= Franklin Delano Roosevelt =-

How can you ever fix a conservative classical liberal party when you have idiot collectivists like Bush, Boehner, McCain etc at its head?

Ron Paul is the Republican party's future, get used to it.

FilthyHarry's picture

Unregulated free market has worked so well. I can only imagine the country is hungry and ready for Ron Paul's message of no regulation.

Its his time.

*rolls eyes*

That Mick Piobr's picture

Give the Ron Paul Revolution(TM) a chance.

And just because he published a racist newsletter doesn't mean that he's a bigot, either...

*bangs head against wall; vomits...*

noitaluspacne's picture

What free markets are you referring to?

Do you think taxpayer bailouts happen in a free market? Do you think taxpayer money is handed out to certain corporations in the form of subsidies in a free market? Do you think taxpayer money that is given to certain corporation in the form of no bid contracts happen in a free market? Do you think a corporation with a government granted monopoly over the money supply happens in a free market?

If you answered yes to these questions, you don't know what a free market is. If you answered no, your criticisms of our economy are misdirected.

Tyler Durden's picture

I remember when one of the few virtues of the libertarian party was that they managed to make the GOP look reasonable. I guess the GOP has gone so much off the deep end that the tables have turned: it is now the GOP the ones who make the libertarian party look reasonable in comparison.

Mon dieu!

Liberal AND Proud's picture

Now...they're just the Party of Moe....Larry and Curly too.


Vote GOP and move forward to the 18th Century.

That Mick Piobr's picture

And go with the truthier tag of CSA!

Confederate States of Amerikkka.

Their motto could be "YeeeHaaaawww"

Tyler Durden's picture

"The GOP shall rise again!"

It is coming, bet on that...

Liberal AND Proud's picture

KKK


Vote GOP and move forward to the 18th Century.

linus bern's picture

I bet the solution is more ideological purity.

Get Over Palin

ccf's picture

sara "pop tart" Palin is the best hope for the democra...ooopps.. republican party

Americanista's picture

Now might be the time for some of the third parties like the constitution, independence and liberatarians to cast aside their major differences, come together and supplant the republicans in the house and senate.

with a sane alternative. Than the loons organizing to take over the asylum.

Americanista's picture

I resemble that remark!

Tyler Durden's picture

The libertarian and constitution parties are bat shit crazy.

There has to be much better, and saner, alternatives to encapsulate and represent whatever is left of the sane conservative sector of the population.

tbennett92's picture

I'm guessing that after enough republicans have become democrats, the dems will have to split into the "moderate" and "progressive" parties. Considering how far the GOP has pushed us in the last thirty years, that should put us back into the middle. I would personally love to have a party that believes in smaller government, personal freedoms, and national security. That hasn't happened in a long time.

KWillow's picture

all this blibber-blabber about "small Government". We live in a HUGE country with a HUGE economy and large population that is growing rapidly. A Small government couldn't handle it. Not that we must allow the Gov to grow out of control like a gigantic weed patch. Some streamlining and speeding up of process would be good, tho it goes against the nature of bureaucracy.

Tyler Durden's picture

"I don't want to pay for it."

The Geriatric Obsolete Party needs to go the way of the Whigs, seriously. It's nothing but southern racists, true conservatives are being kicked out.


Politics is for the present, but an equation is for eternity. Albert Einstein

Evet's picture

We lie, We cheat, We steal, and all we got to do is act naturally.

pissed off patricia's picture

Sarah Palin isn't on the list. Did they forget about her or was she busy appearing on a tv show called (I believe the name of it is Chop Shop. Something about guys who build motorcycles or something. Anyway, they are having her on their show and the ad shows them at her house with that giant bear skin on the back of her sofa. So many many things wrong with that picture.

Yeah sure this will be a listening tour but will they hear anything but what they want to hear? Good luck to them on this. Nothing like putting your most recent party loser who is getting on in years out there to see what the country wants. We told them what we wanted in Nov. of 2008.


Say what you mean. Mean what you say. But don't say it mean.

Evet's picture

We got a PRoDuCt for every problem in life buy buy buy buy buy!!!!!!

Evet's picture

what happened to that permanent republican majority?

Liberal AND Proud's picture

It's permanently at 21%


Vote GOP and move forward to the 18th Century.

They can basically slowly trickle over there and take it over and then change their name back to the Republican party and everyone will think it's different only it's the same.

Gaydars Off Please

UnholyAvenger's picture

Greedy Oil Party. Oil seems to be one of the only things they care about.

woody's picture
GOP

Greedy (or Grasping) Oleaginous Perverts (or Pedophiles/Pederasts)

Captain Kangaroo's picture

"While we will be guided by our principles of freedom and security, we will seek to include more than just our ideas."
"...the Republican effort at reanimation will "include a wide open policy debate that every American can feel free to participate in."

Everybody except Arlen Specter?

Shadowgm's picture

... like I believe Lucy isn't going to pull the football away from Charlie Brown.

Evet's picture

getting interesting until the flu pulled the news-plug on it.

getalife's picture

To reform the donations so they will not be owned by the banks, ban lobbyists and govern for all the people.

Evet's picture

The Senate on Thursday rejected an effort to stave off home foreclosures by a vote of 51 to 45. It was an overwhelming defeat, with the bill's backers falling 15 votes short -- a quarter of the Democratic caucus -- of the 60 needed to cut off debate and move to a final vote.

Captain Kangaroo's picture

Couldn't they get Sean Hannity or Rush Limbaugh on the panel?

Take a brand new refrigerator. Within a couple of months, it's full of forgotten and stale leftovers, boxes of moldy Chinese takeout, and has this decaying smell to it.

Every once in a while, someone posts the 'we're cleaning out the fridge this Friday!' memo, and all the old crap gets tossed. The smell abates for about a week, but it's never really gone.

And it's like the fridge was never really cleaned. A little bit down the road, it's full of moldy, smelly crap again. Ultimately, anything you put in that cursed fridge picks up the smell ...

Rduke's picture
GOP

Greedy - Obsolete - People

Dr. Acula's picture
GOP

Greedy Old Pricks

That Mick Piobr's picture
GOP

Giddily Obtuse Poop-heads

mnich13's picture

I could be mistaken, but I think the Republicans are a little bit late to the "New America" party.

Isn't the desire for a "New America" what put Obama into the White House in the first place?

I think the Rethuglicans are just pining away for an "Old America" that isn't coming back.

fiver's picture

GOP = Gluttons Of Privilege
GOP = Greedy Oppressive Phonies
GOP = Gross Operating Profit


Corruption favors the wealthy.

sixandseveneights's picture

Except the last one from Reagan to Bush they always left us with a deficit not a profit.

fiver's picture

:)


Corruption favors the wealthy.

KWillow's picture

Grunting Oinking Pigs

Paul's picture

Green tea just got explosively blown from my nose....

fiver's picture

Greedy Oligarchic Power
Gripe Often Persistently
Ground Out Privacy


Corruption favors the wealthy.

Andy K's picture

Grandpa's Old Politics

fiver's picture

I'm running out of 'em...


Corruption favors the wealthy.

Abbybwood's picture

GANGSTER OWNED PLUTOCRACY.


"The US has an army of 90,000 soldiers in Afghanistan and is spending $100bn a year, but has still been unable to defeat 20,000-25,000 Taliban who receive no pay at all." - Patrick Cockburn

sixandseveneights's picture

Generally Only Pentecostals

inClearwater's picture

Grand old pricks

swastikas policy.

Shadowgm's picture

From the people who brought us:

- Warrantless wiretapping
- Indefinite detention and torture of prisoners
- 9/11
- "Free Speech Zones"
- 'We didn't think OVERTOP meant FLOOD'
- Duct tape and sheet plastic
- "Pandemic Prevention" = Pork
- Color-Coded Scare Alerts

... have the nerve to talk about 'freedom' and 'security'?

JohnnyBravo's picture
You

nailed it.


NOBODY 2012

JohnnyBravo's picture

Now 300% shittier!


NOBODY 2012

Ampersat's picture

Get Outta Politics

virtue's picture

Gitmo's Our Prize

sixandseveneights's picture

Grumpy Old People

sixandseveneights's picture

Gingrich Or Palin

fiver's picture
:)

/


Corruption favors the wealthy.

George's picture

Tap three times on the floor with your shoe if you want to be embraced by the new GOP. The GOP has a new wide stance and John Boehner will bend over backwards to take you in!

inClearwater's picture

but don't tell anybody

sixandseveneights's picture

Going Out Permanently

That Mick Piobr's picture

!

Liberalicious's picture

Got Our Pampers

Geazer's picture

As in "You really gopped things up this time!"


"Trust no one, Mr. Mulder." - Well-Manicured Man

sixandseveneights's picture

As Obama's popularity continues to rise, Bush's popularity had dropped 5 pts. since leaving office.
http://www.msnbc.msn.com/id/30454232/

This will surely cause the nutters to want to revolt or secede.

Geraldo's picture

What do they stand for? Teenage male interns.

They need to set up a penile colony.

ez2rock2's picture

There you go. It's done. They did it to themselves. Their brand, once and for all is new and enlightening: DEAD. Now, get rid of the last 20% as treasonous to the American Constitution.
Dwight Eisenhower

sixandseveneights's picture

Grope Often Pages

Kreskin's picture

Yup , that's a Republican " re branding " alright , same old shit , literally . With these yo yo's in charge the Dems are in pretty good shape for the foreseeable future I'd say .


Insanity , it is what it is , there is no understanding it .

questionauthority's picture

A National Council for a New America?

Note to the 20% reich wing Republicans goosestepping into the abyss...

IT'S ALREADY A NEW AMERICA!!!!!

What does "GOP" stand for?
How about arrogant, ignorant, obstinate LOSERS?!!!!!

They'll have to lose the HATERS before they can rebrand. But then there would be nothing left to rebrand.

Original Col Kilgore's picture
??

Goofy Old Peckerheads

" its still the same ole gas"

jackalope's picture

they should rebrand themselves as the Republican'ts.

LeftCoastLarry's picture
Re:

Gorged On Power

busuncle's picture

Two suggestions:

Whigs

Tories

tbennett92's picture

What does it cost to get into that policy debate? I have a few suggestions for them.

doughaddix2003's picture

GROUCHY OLIGARCHY PIGS or GROUCHY OCHLACRACY PIGS or even both of these combine

ez2rock2's picture

Group of Pigs!
Greedy Old Pigs....
Otherwise....the "Flying Swine Flu"

Rascalcat's picture

Gee whilikers Katy, I don't know. Let me ask Rush and git right back to ya.

Gov. P

bonsai pajamas's picture

G.ingrich's O.ld P.laymates are G.oing O.ut P.outing ever since they G.O.t P.wned in November. G.et O.ut, P.unks!

Tax the Rich's picture

Their new platform may work: taxcuts for the super-rich, and the elimination of programs that help everyone else (waste!).

This is a radical departure from their strict simplistic ideology of the past says Mr. Boner, I mean Boehner.

You can't keep a republican down - as long as them wheels are turning upstairs.


If I were a psychopath, I would join the republican party, and get in on the gravy train taking the Teabircher morons to the cleaners.

Paul's picture
GOP

Gizzbags On Parade
Guardians Of Privilege (Harry Truman's definition)
Gang-raping Our Planet
Goose-stepping Oligarchs & Plutocrats
Grabbing Our Pensions
Greasy Old Pedophiles
Goose-steppers On Phencyclidine
Grizzled Old Plutocrats
Grasping Oily Plunderers
Graft Over People
Godforsaken, Obscene & Peccant
Gormless, Oblivious Pea-brains
God's Own Pederasts

Bianchi's picture
GOP

GOP: Goffy Old People

davidhilton's picture

do u think they would actually reverse their positions on abortion and gay marriage? or do u think the right wing faction of the gop will break off and form a new party? then the ppl from the center would create a new party....and the ppl on the left will create a new party also???? that might be really good for the country....u think?

Bianchi's picture

you can paint the old barn white...but until you thoroughly clean the stalls of all the old crap laying around....its still rotten inside.

me_over_here's picture

How about
Gestapo's Own People?

sofla's picture

Greedy Oligarchical Pussies

Teufelhund's picture

Garrulous Obfuscating Prevaricators

liberalNmoderation's picture
GOP

Greedy Oily Pirates.

ysbaddaden's picture
)O(

Grotty Old Prats?


Diabolus est Deus Inversus

kasinca's picture
GOP

Drop the Grand Ole Party non-sense and call it what it is:

Wingnuts.

ysbaddaden's picture
)O(

Here's who gonna make their political ads:

http://www.youtube.com/watch?v=ITB8DitqCsE


Diabolus est Deus Inversus

JohnnyThief's picture

....& I haven't heard a Republican sex scandal. That has to be a record, right?

Limp-Dick Blimpaugh's picture

The same old and boring Reslug mutts meeting to discuss the meaning of the word NO and mostly for a weekend away from their wives with their misstresses.

St. Paul Scout's picture

Why, it stands for "Goofy Old Peckerheads" doesn't it?

liberalNmoderation's picture

Geriatric ol' phart-eaters.

weslen1's picture

Goin' nO Place *****FAST

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