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Confusing Emissions With Intensity

Quark SoupCheck out this major blunder, written by Misty Edgecomb of the Bangor Daily News: Instead, the Bush administration is promoting voluntary e

Quark Soup

Check out this major blunder, written by Misty Edgecomb of the Bangor Daily News:

Instead, the Bush administration is promoting voluntary energy efficiency and pollution reduction programs - which EPA officials estimate will reduce emissions by 18 percent over a decade without harming the economy.

Of course, it's not emissions that will decrease 18 percent over the next decade but -- emissions as a percentage of GDP. Emissions will continue to increase.

What's so bad about this is that it's precisely this type of confusion which the Administration was hoping people would make when they shifted their emphasis from emissions to emissions intensity. Reporter Misty Edgecomb fell for it hook, line, and sinker.

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emissions intensity -- emissions as a percentage of GDP. Emissions will continue to increase.

What's so bad about this is that it's precisely this type of confusion which the Administration was hoping people would make when they shifted their emphasis from emissions to emissions intensity. Reporter Misty Edgecomb fell for it hook, line, and sinker.

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