Yes Joe, we care about substance. Calling John Kerry "Frenchy," is not substance---you...twit. (ooops, I was uncivil right there. Did you see?) Swampland is the correct title for your blog.
Joe Klein channels the collective wit of Jonah Goldberg and Mallard Filmore and refers to John Kerry as "Frenchy," and then channels the blogger ethics of Andrew Sullivan and edits it out.