February 5, 2007


TAKE ACTION: Contact Snickers here.

If you thought the Snickers ad during last night's Superbowl was somewhat homophobic, you ain't seen nothin' yet. My good friend Andy Towle alerted me this morning to the fact that the Snickers' Web site outright endorses violence against gays.

A bit of background. The ad in question showed a mechanic eating a Snickers bar. Hi co-mechanic is so desirous of the Snickers that he starts eating it from the other end of the same bar that's already in the other guy's mouth. The two butch guys eat their way down the bar, like the dogs eating the same string of pasta in the Disney movie - until they're accidentally kissing. The guys, naturally, recoil in disgust - then, oddly, start ripping out their chest hair with their hands. Yeah it's homophobic, but it's also kind of funny, though a bit weird, so I was going to let it go. Well...

Snickers has set up a Web site where you can view the ad that aired last night, and you can watch recorded-live-on-video reactions of real Bears and Colts players watching and reacting to the ad, and you can even watch the ad with 3 additional endings not shown on TV. You then vote on the three endings and the most popular one will air during the Daytona 500.

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The three new endings really are so offensive. There's no question that the underlying theme is that a whiff of homosexuality is worst than pain or death. Just more of that Christ-like Conservative Humor. I'm sure you'll be stunned to know that the Mars Family are big Republican donors.

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