Combining every unpleasant trait of a belligerent Irish drunk except the actual drinking, Matthews explains here that the media just has to cover Trump 24/7 (including his ghastly one-hour Trump infomercial) because everyone else on Earth is boring and creepy.
On the one hand, since his whole schtick is asking "questions" of hapless panelists and then bulldozing and bombasting right over their answers until they find a way to squeeze in a craven affirmation of his rightness, Matthews wouldn't recognize a decent interview if it tingled it's way up his leg and bit him on the ass.
On the other hand, his style is perfectly tailored to MSNBC's new business model of aggressively alienating as many Liberals viewers as possible, so I cannot imagine this will change any time soon.
Crossposted at driftglass' blog.