So the logo up top is their current logo?

Does anyone visualize a bunch of hormonally-charged 12-year-olds stenciling that on their clubhouses? I mean, that is really all these guys are, is a bunch of out-of-control kids who have been given government money and immunity from prosecution -- whoops! And guns.

Rainbows And Puppies
Should Help A Tainted Image
Of Death, Destruction

Peace activists invade Blackwater, NC
video from the October 20, 2007 Action at the Entrance to Blackwater Headquarters Moyock, North Carolina

Remember Attack of the Killer clowns anyone? Ya know, they looked all nice nice happy happy too......Until ya got up close...

Seems like that kind of logo attached to a merc company or even to be rediculously charitable, 'a private security company'
would consitute some kind of false advertising to me.....

IF nothing else, kind of tarnishes the reputation of little puppies, hearts and rainbows...JD

Puppies and rainbows? Don't rainbows mean that Blackwater is gay?

I think their logo should be a little man taking a piss on America and saying “It’s the water”!

Will they change their "We kill people... for money!!!" slogan as well?

Thats hilarious.
Reminds me of the old National Lampoon issue with the gun pointed at the dog's head and the caption:But this magazine or we'll Shoot this Dog".

http://www.youtube.com/watch?v=-gb0mxcpPOU Heres mine....for what it's worth.

Recall that both the Schutzstaffel (S.S. or Black Shirts) and the Sturmabteilung (S.A., storm troops or Brown Shirts) were private armies owned by the Nazi party - not the German state.

And recall that both private armies were financed by Friedrich Flick, in partnership with Prescott Bush and George Herbert Walker.

Only the names and dates have changed - not their methods.

er.. forget that.. try this
http://www.oscodastomp.com/images/newblackwaterlogo.jpg

mudshark @ 18:

http://www.youtube.com/watch?v=-gb0mxcpPOU Heres mine....for what it's worth.

I wish the damn fools marching the world toward the brink could grasp what nuclear war truly represents:extinction. Coming soon to a theater near you...

How 'bout "BongWater" ;o)

Atheion

How about striped pants and shirts, with numbers across the front for their logo.

As an ad man myself, I would say that puppies and rainbows don't immediately convey the core company mission: "we kill people for money."

If they want to go away from the bear claw to someting more, well, smurferific---why not a unicorn with an Iraqi child impaled on it's one horn (and a rainbow in the background)?

If I were meeting with client on this one I would suggest that. It still says "we murder freely" but it adds a kind of "my little pony" vibe that will endear the company to Soccer Moms.

Here's my feeble effort...

Blackwater logo suggestion: Jesus Christ with a machine gun in one hand and a grenade launcher in the other.

Ix-nay on the puppies.

If you bring in puppies when the subject is Blackwater, the association it would bring to mind would be Blackwater employees swerving to run over the puppies as they careen through Baghdad, or the CEO of Blackwater eating puppies for breakfast. Image management can accomplish a lot, but when the client already has a certain reputation, you have to take baby steps, and puppies is way too big a leap.

Erik Prince in handcuffs

I foresee a logo consisting of:

-the colors red, white and perhaps blue
-perhaps some motif consisting of stripes or bars
-perhaps further graphical use to stars

I don't know what makes me think this company would attempt to link themselves with this particular imagery when the public perception of them is in the toilet after they've murdered 17 innocent people (that we know of). Call me crazy...

I like the Dogs, Hearts, and Rainbows design, but shouldn't the name Blackwater be changed too? Oh, Black Hand, Black Hole, Toilet Bowl, something like that, come to mind.

Since we're making changes to the logo, how about a G.I. Joe figure on meth as a symbol for this outfit? Maybe he could be holding a .45 to his own head and a child's head at the same time/ There's gotta be a dollar symbol somewhere in there.

Working on a company's image can be fun.

Connecticut Man1 @ 35:

Edwin @ 29:

Connecticut Man1 @ 1:

I did one the other night...

I like it, and think it would be tons more current if you replaced the swastikas with American flags and eagles. (Don't forget a flag lapel pin ;) ) I coud also just mind my own business and commend you for your effot. (I wouldn't have a clue how to do anything like that, so I can only suggest to others-- dinosaur here.) OK. Forget I spoke. Good job!!!

I only play at doing these things, so cropping Erik Prince's face into that pic was a lot of work for me. When I do these little efforts it sure gives me a great appreciation for the incredible work that Dood Abides and others do. I picked the picture specifically for the reasons that MountainMan23 mentioned in comment #20:

Recall that both the Schutzstaffel (S.S. or Black Shirts) and the Sturmabteilung (S.A., storm troops or Brown Shirts) were private armies owned by the Nazi party - not the German state.

And recall that both private armies were financed by Friedrich Flick, in partnership with Prescott Bush and George Herbert Walker.

Only the names and dates have changed - not their methods.

My wife said she thought the picture was offensive. I agree. That is why I chose this honest comparison.

The picture itself is not so offensive, to me, as it is historical (and I studied history, so dig that stuff), the offensive part is that it contains Erik Prince. I could write volumes about his, both, smug and truculent attitude, but we've all seen the videos.

You've given me some homework I see. ;) The Bush crime family and the SS/SA. How macabre, yet fitting. What a cheery bunch. What must they talk of at Xmas dinner??

Either a close-up photo of a Black Hole (i.e., nothingness),

Or a stylized rendering of Leezzaa's anus.

OOPS, meant to say:

"with maniacs in the right-wing and a supposed left wing that does nothing to STOP it (the politicians , that is…)"

Shutdown blackwater. I think these guys are your typical un-American repubs.

Erik prince is an right-wing extremist. These people hate America.