Canada.com: (h/t Nonny Mouse)
Airline tycoon Richard Branson announced on Friday a US$25-million prize for the first person to come up with a way of scrubbing greenhouse gases out of the atmosphere in the battle to beat global warming.
Flanked by climate campaigners former U.S. Vice President Al Gore and British ex-diplomat Crispin Tickell, Branson said he hoped the prize would spur innovative and creative thought to save mankind from self-destruction.
"Man created the problem and therefore man should solve the problem," he told a news conference to reveal the Virgin Earth Challenge.
"Unless we can devise a way of removing CO2 (carbon dioxide) from the earth's atmosphere we will lose half of all species on earth, all the coral reefs, 100 million people will be displaced, farmlands will become deserts and rain forests wastelands."