Limbaugh's apology has been widely panned since it appeared on his website. He was less contrite on today's show, even with word today that an 8th major advertiser (AOL) had left the show.

Edit: Sears and Bonobos, a men's clothing outfitter, have now dropped Limbaugh as well, bringing the number to 11. KPUA , a talk radio station in Hawaii has also dropped the show from its schedule.