Bitter Editorial Rant Kills Fact Checker Model, 'Ends Politifact As We Know It'
Thursday, Politifact Editor Bill Adair probably ruined his outlet's chances of ever being taken seriously again as an objective debunker of political spin. What a shame. There's a glaring need for somebody to play that role, and Politifact was in a unique position to fill it. Its parent newspaper is owned by a foundation, which should relieve them of some of the pressures that for-profit publishers place on editors.
Unfortunately, Bill Adair has made it impossible for Politifact to fill that role by committing a series of errors in judgment that culminated with today's intemperate rant.
There are good and bad ways to respond when a media outlet's criticized harshly. Today Adair chose the worst way - arrogance, distortion, and ad hominem attacks. There's very little chance Politifact will ever regain its credibility.
Background
Many people, including me, were highly critical of what we felt was Politifact's egregious mischaracterizations of the Republicans' Medicare plan back in May. A number of us responded to Politifact's argument that Democrats were wrong to claim that the Ryan plan passed by the house would not "end Medicare as we know it." We believed then, and continue to believe, that it would.
Politifact's response at the time could best be characterized as disdainful indifference. That was a mistake, and it led to an escalation of the rhetoric that apparently bruised Adair's feelings and his ego.
The Politifact team failed to understand that credibility is essential to its mission. A "fact checking" project is only useful if people believe that it is both unbiased and intelligent in its assessments. You don't have to agree with your critics, nor do you have to enjoy being the recipient of heated criticism. (Who does?) But you do have to engage your critics and their arguments if you are to remain credible.
Poltifact didn't just ignore the criticisms it received last May. It then upped the ante this week by naming the Medicare issue "The Lie of the Year." It should have expected the firestorm of criticism that followed.
How Politifact could have responded effectively
The best way to respond to criticism is to review your critics' charges, consider them, and - if you still disagree - rebut them point by point. You accomplish several things that way:
1) You show respect for your critics.
2) You affirm your own objectivity. (A journalist needs to remain objective, even when being criticized.)
3) You let your readers know you have understood these criticisms and considered them carefully.
4) You demonstrate a willingness to correct yourself if you have erred.
5) Even if you don't change your position, you can now defend it with some credibility.
Adair and Politifact should have responded this way in May, or at the very least this week.
The Low Road

